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Video: DICE Schools Fools On Making A Proper Grenade Spam PSA

So out of the many, many times gay gamers have been bashed or insulted or ignored wholesale by the gaming community and developers, the incident that stands out most sharply to this queer hobbyist is a video made to promote one of the biggest-selling games of all time last year--yes, the "Fight Against Grenade Spam" PSA video for Modern Warfare 2. Even if it had come from a much smaller or less public group, the final message of that promotion would have had as much tact as a Phelps on Sunday, and as much ignomity. Coming from a major publisher, it saw enough righteous backlash by the media and gamers that Infinity Ward finally took the video down.

That was a happy day, and so is this one: DICE, the developers of another rather large FPS experience known as Battlefield: Bad Company 2, have put together their own PSA about the effects of random grenades, with the infamous Infinity Ward video directly in their sites of ideas to lampoon.

Bad Company has always had an irreverent Down Periscope feel to its dialog, and that comes through in the PSA above. After baseball pitcher CC Sabathia berates one of the game's characters for throwing random grenades, the PSA gets hijacked: "Hi, I'm private Terrence Sweetwater of 222nd Army Battalion, and I'm here to talk to you about random baseball pitchers who talk to you about random grenades!"

Sweetwater continues to go on a tear, but the best part about this video isn't just the references to "computer games of this particular genre," or the highlighting of BC2's one-upping features such as destructable terrain and vehicle combat.

No, the best part about the video at the end, which triumphantly adds a single word to turn the homophobic slur from the Modern Warfare video into F.R.A.G.S., which--surprise!--is actually related to grenades and not to creating a hostile online environment for queer gamers.

The unconcerned cast of Bad Company do take some potshots at snowmobiles and heartbeat sensors in the game, but actually parodying the machinima advertisements from their 'rival' game takes some guts. Even for those who might not see the value of blowing things up in online shooters, the message of friendliness DICE puts out is definitely appreciated.

5 Comments

Burr said:

Clever of them also to use a Yankees pitcher where Infinity Ward used a Phillies pitcher.

Jon M said:

I was so upset with IW about their video (and their lack of a real apology for it to this day) that I didn't buy nor have I bothered to play MW2.

I have to say that I had not intended to buy this game, but after seeing this they just got my $60. Kudos DICE!

The current test for prostate cancer is called the Prostate Specific Antigen (PSA) test. Video Game Wholesale

Spam can be used to spread computer viruses, trojan horses or other malicious software. Sensors Wholesale

For rmation on prostate cancer and PSA, see the chapter on Prostate Cancer. Sensors Wholesale

And girls who like girls who like rumble packs!

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Sensors Wholesale on Video: DICE Schools Fools On Making A Proper Grenade Spam PSA: For rmation on prostate cancer and PSA, see the chapter on Prostate Cancer. Sensors Wholesale...

Sensors Wholesale on Video: DICE Schools Fools On Making A Proper Grenade Spam PSA: Spam can be used to spread computer viruses, trojan horses or other malicious software. Sensors Wholesale...

Video Game Wholesale on Video: DICE Schools Fools On Making A Proper Grenade Spam PSA: The current test for prostate cancer is called the Prostate Specific Antigen (PSA) test. Video Game Wholesale...

Jon M on Video: DICE Schools Fools On Making A Proper Grenade Spam PSA: I was so upset with IW about their video (and their lack of a real apology for it to this...

Burr on Video: DICE Schools Fools On Making A Proper Grenade Spam PSA: Clever of them also to use a Yankees pitcher where Infinity Ward used a Phillies pitcher....

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