Papa John's, Sony Pair Up For Digitally Delicious Delicacies

Sometimes I just don't get why some companies pair up for bizarre cross promotions. I suppose it still gets both company's names out there, but sometimes you just have to stop and wonder, "Why?" The cross promotion that's making me scratch my head right now came from the emailed picture here that Sony sent me about how I, and all other PS3 owners, can order Papa John's Pizza right from the PS3 browser at this very moment.
Now, maybe it's just my current taste in games, but I cannot recall a single moment last weekend when I was playing Dead Space that I ever thought to myself, "Hmmm, all this alien limb dismemberment is making me famished! I sure wish there was a way to order pizza without getting up or using the cell phone in my pocket," but maybe I should try out Ratatouille.
I guess this is just one more exclusive that Microsoft can't count on, but I am somewhat curious to know if one could order a Spicy Italian and Cinnapie with the Wii's pointer based browser. Or better yet, how about the PSP browser? Anyone want to take a bite at that?
[Papa John's Delivery or Carryout Pizza] Papa John's








I order my dominos from my computer browser so I don't see this as much of a difference...especially if I didn't have my computer or it wasn't open for me to use. It's so simple to order pizza (almost fun...its like a game) online...
It's a good idea.