ESRB Contest Aims To Show Off Family "Descriptors," Gives Away PAX Goodies!

I know that with some events that occurred this earlier week that internet contests may not be the first thing that everyone wants to hear about right now, but this one is supporting something all of us here should appreciate and support. Also, there's a trip for you and a loved one to the first east coast edition of PAX in it for the winner! Not bad, right?
In an effort to educate people on the Entertainment Software Rating Board's rating system, the ESRB is holding what they call a "micro-essay" competition via Facebook. What do you have to do to take part? It's easy, just log onto Facebook and complete the following statements:
-If my family was a video game, our ESRB rating summary would be...-I personally think video game rating summaries are valuable because...
You'll have to tag at least 10 of your friends onto the note, and follow some other instructions (found after the jump), but it's all pretty simple stuff.
Winners will get a brand new console of their liking (360, PS3, or Wii), three games for the system, a trip for two to PAX East, two All-Access passes for the convention, and last but not least... "The opportunity to have their likeness immortalized in the ESRB's 2010 Penny Arcade PSA ads." That's some pretty cool stuff for just leaving a Facebook note!
While I'm not exactly sure about what the -Boy family ratings descriptor would be (something about comedic violence for sure, but...), I think that ratings descriptors are valuable because they're giving consumers the most comprehensive and descriptive media ratings system in the United States. One look at the back of a game and the buyer has all the information they need to tell if the game they're holding is the one for them, their family, or not.
Full contest rules after the jump.
[ESRB Facebook Contest] ESRB.org
To enter, copy and paste the contest entry form below into a new Note on your Facebook page and follow the directions within.
IF MY FAMILY WAS A VIDEO GAME, OUR ESRB RATING SUMMARY WOULD BE:
I PERSONALLY THINK VIDEO GAME RATING SUMMARIES ARE VALUABLE BECAUSE:
ESRB FACEBOOK CONTEST
The ESRB is holding a contest on Facebook to get the word out to parents about its new video game "rating summaries" and how parents can use them to make more informed decisions when choosing video games for their families.
TO ENTER:
1. Go to http://www.esrb.org/ratingsummaries and use the "SEARCH" feature to check out rating summaries listed under titles that have one so you can see what they are and how they sound.
2. Copy and paste this message into a new Note on Facebook. Delete my answers to the two questions above and provide your own (100 words or less each). Your Note should be entitled "IF MY FAMILY WAS A VIDEO GAME..." and must have all of these details and instructions pasted beneath your answers.
3. Tag at least 10 of your friends in the Note (the more parents, the better!) and be sure the Privacy setting at the bottom is set to either "Everyone" or "My Networks and Friends" before you publish it.
4. Once you have published your Note, become a Fan of the ESRB at http://www.facebook.com/oktoplay and paste the link to your Note onto ESRB's Wall. This will serve as your official entry to the contest.
PRIZES
The winners will receive a prize package including:- A game console of their choice (Xbox 360™, PLAYSTATION® 3, or Wii™) and a selection of three games for that system
- Two "All Access" passes to the first-ever PAX East (http://www.paxsite.com/paxeast) to be held in Boston, MA in March 2010
- The opportunity to be one of the faces and voices of ESRB's next PSA advertising campaign
In addition to the console and games, the three winners and an additional person of their choosing will each be invited to meet Gabe and Tycho (the creators of the popular Penny Arcade webcomic) at PAX East and be turned into cartoon characters for the ESRB's next PSA campaign using their entry as its basis. Winners will also be given the opportunity to voice ESRB's next radio PSA campaign. The winning entries will be announced via Facebook in the Fall.
For more information and to view the official rules for this contest go to http://www.esrb.org/facebook. To learn more about ESRB rating summaries please visit http://www.esrb.org/ratingsummaries.








My Family
ADULTS ONLY
Alcohol Reference
Blood and Gore (Dad's diabetic feet)
Crude Humor
Drug Reference
Intense Violence
Language
Lyrics
Mature Humor
Nudity
Partial Nudity
Sexual Content
Sexual Themes
Sexual Violence
Strong Language
Simulated Gambling
Real Gambling
Strong Lyrics
Strong Sexual Content
Suggestive Themes
Tobacco Reference
Use of Drugs
Use of Alcohol
Use of Tobacco
Violence