Pachter Expects Wii Price Cut
Webush Morgan Securities analyst and general game biz soothsayer Michael Pachter, pictured here looking remarkably emo and moody for an analyst, has become the latest voice prophesying a Wii price cut below $200:
"Wii supply has finally exceeded demand, so we expect hardware sales to show year-over-year decreases for the first half of 2009," he said in a research note. "In order to hit its full-year Wii shipment forecast, we expect Nintendo to cut the price of the Wii before [the] holiday, likely to $199.99."
With 20 million Wii units sold in the US (50 million worldwide) and another 26 million targeted to sell by the end of its fiscal year in March 2010, Nintendo may need a price cut to push through slowing Wii sales, despite Nintendo president Satoru Iwata's claim that a price cut is not an "almighty weapon." (It kinda is.)
An admittedly "almightier" weapon, at least in theory, is Iwata's plan to reverse the slowdown with strong new software rather than a hardware price cut. But this, alas, is a refrain we've heard before. Now, Nintendo has certainly come a long way with games for the Wii, but methinks it would take quite a big slew of awesome new Wii titles to make much of an immediate impact on Wii sales the way a price cut might.
Analyst Expects Wii Price Cut This Year [Edge]
tiny dancer
Posted to Hot Stuff, Miscellany on 15 June 2009
· Comments (1)
Other stuff like this: michael pachter, nintendo, price cut, satoru iwata, wii
Really sounds like something they would mention at TGS. If we don't hear anything about it by then, I don't think it's happening.