Like a Rock Band, Brain Age 2 Goes On Tour
Brain Age 2 is going on tour across the country. A press release sent out today states that the game will be featured in some unexpected locations. Such places include "Hair salons, RV shows and shopping malls." Perhaps Nintendo feels that these locations are packed full of people in need for some brain training? Hmm. Anyways, combined sales of both the first Brain Age and it's sequel have topped (/snicker) 14 million. That's not all, that tally is still increasing at a high rate. If you would like to see if Brain Age 2 will be coming to a mall near you, click on this link. For more details, make the jump.
Nintendo's Popular Brain Age 2 Pops Up in Unlikely Places
People Everywhere Find the Brain-Training Game Engaging
REDMOND, Wash., Sept. 27 /PRNewswire/ -- Hair salons, RV shows and
shopping malls might not be the first places you think of when it's time to
exercise your brain. But that's exactly where Nintendo is showing off the
brain-training abilities of its new Brain Age(TM) 2: More Training in Minutes
a Day program for Nintendo DS(TM).
"Many different people are sampling and playing Brain Age 2: More Training
in Minutes a Day, including some people you might not expect to be trying
video games," says George Harrison, Nintendo of America's senior vice
president of marketing and corporate communications. "The title draws people
in with its engaging game play, so this summer we're giving all kinds of
people a chance to energize and sharpen their brains while demonstrating that
everyone's a gamer."
Brain Age 2: More Training in Minutes a Day contains a collection of 15
fun, challenging exercises to get users' brains pumping. Tasks in memory,
math, reading and even music challenge users to complete them as quickly
-- and as accurately - as possible. Combined, global sales of Brain Age(TM):
Train Your Brain in Minutes a Day and Brain Age 2: More Training in Minutes a
Day already have topped 14 million and still are increasing. Between now and
January, Nintendo will showcase Brain Age 2: More Training in Minutes a Day in
a variety of expected -- and some unexpected -- locations:
* A 50-City Mall Experience: Between now and Jan. 8, Brain Age 2 will be
part of a 50-city nationwide mall game-play experience. Visitors can
train their brains and check out all the latest Nintendo games. To
find a location near you, visit
http://wii.nintendo.com/malltour_07.jsp.
* Alzheimer's Association Memory Walk Events: As part of this nationwide
event to raise awareness and funds for Alzheimer's care, support and
research, Nintendo is sponsoring booths at Memory Walk events in
Chicago, Austin, New York, Washington and Los Angeles. Participants
and visitors can sample Brain Age 2 and learn how to keep their minds
active.
* A Hair Salon (yes, a hair salon): In honor of National Self-Improvement
Month, Nintendo has sent Nintendo DS systems and copies of Brain Age 2
to the new Nelson J Salon in Beverly Hills, Calif. During September,
visitors to the salon will have the chance to freshen up the insides of
their heads while stylists coif their tresses.
* Nintendo Street Team Appearances: Members of the Nintendo Street Team
will fan out across the country to show off Brain Age 2 at a variety of
major landmarks and expanded-audience events like home shows and
fitness expos, including the Atlanta Home Show (Sept. 28-30) and the
Long Island Fall Home Show (Sept. 28-30).
Brain Age 2: More Training in Minutes a Day is rated E for Everyone. For
more information about Brain Age 2: More Training in Minutes a Day, visit
www.BrainAge.com.
Super Timsy
Posted to Video Games on 27 September 2007
· Comments (1)
Other stuff like this: Brain Age 2, DS, Nintendo
Nice accenting of "topped".
I've got Brain Age for the DS, but I primarily just play Sudoku on it. :)
And perhaps Nintendo is just on a Google kick... do things differently than the other big dogs. I mean, they didn't beef up the Wii with "horsepower", they're not making shitloads of mindless shooters and "pimp my ride" games... they're making wholesome, intelligent, and dare I say meaningful games. I think this is more than just slick marketing, like putting a brain training game in an Alzheimer's booth. I think they're actually looking to do some good.
At least, I'd like to think they are, considering I'd be the first in line to let them take over my brain. :)