LIVEPLANET LAUNCHES MEDIA ORGANIZATION DEDICATED TO REPORTING NEWS, COMMERCE AND ENTERTAINMENT HAPPENING IN VIRTUAL WORLDS

Virtual World Productions UNVEILS first two media brands Covering Second Life and World of Warcraft

James Root Named Producer; Tina Courtney Becomes Editor-in-Chief

LOS ANGELES (August 13, 2007) – LivePlanet today announced the creation of Virtual World Productions, Inc., the first media organization focused on developing media brands to serve the exploding populations of virtual worlds. Virtual World Productions first two media brands, Grid World News (www.gridwn.com) and Azeroth World News (www.azerothwn.com), will report on issues important to the Second Life and World of Warcraft communities, respectively, by gathering and reporting on the news and information of those worlds.

“The vision of Virtual World Productions is similar to what Rupert Murdoch, William Randolph Hearst or Ted Turner had for our own world in the last Century – we will report the goings on of the millions of inhabitants of these worlds, so that the entire community can be informed: We are recording history in these worlds, and now, when a proverbial tree falls in the forest, people will know it happened,” said Keith Quinn, senior vice president, LivePlanet, and co-creator of the concept.

From play-by-play action of the latest Horde versus Alliance battle within Azeroth, to the first person adventures of a reporter inside the Mature zone in Second Life, to fashion-forward trends for battling rogues in World of Warcraft, Virtual World Productions’ mission is to be a diversified media organization, serving as an independent, in-world source of news and entertainment for the citizens of the virtual worlds it serves with syndicated content on broad topics to appeal to audiences beyond virtual worlds.

The media brands will deliver news and information ranging from hard-hitting and controversial topics to entertaining, tongue-in-cheek reviews and reporting on the events inside virtual worlds with no reference to any other game, world, or reality. All coverage will reflect only the concepts, ideas and events depicted in-world. The media brands won’t offer ‘how to play’ or game-focused commentary, but rather news-based, finger-on-the-pulse reporting of in-world activity.

News services will be tailored and branded specifically to each virtual world, with new media brands to be unveiled in the coming months.

“With millions of citizens populating virtual worlds and more joining daily, we saw an opportunity to create a news organization to connect individuals and keep them informed of what’s happening in their world,” said Larry Tanz, president and CEO, LivePlanet. “Virtual World Productions will create media organizations that serve these virtual populations with news, information and commerce in the same way that CNN, Viacom and Fox serve the physical world. Some of these worlds are bigger than top 20 media markets that support several daily news sources.”

James Root has taken the position of new media producer and charged with creating relationships with companies in-world. Prior to joining Virtual World Productions, Root was an independent consultant developing media properties for businesses. He has previously worked with News Corporation where developing web properties for Fox.com, Foxsports.com and xfiles.com and also at Microsoft as part of the business development team for Windows Media. Tina Courtney, formerly with the Walt Disney Internet Group and 3Jane, an online production boutique, was named editor-in-chief of Virtual World Productions and will oversee content development and manage editorial direction for each of the media brands. Virtual World Productions launches with a staff of 30 in-world journalists.

Grid World News (www.gridwn.com) aims to be the premier media outlet for Second Life to connect its growing population of citizens with up to the minute news, trends and personalities. The publication will also offer a commerce area where citizens can advertise and sell their goods and services from the latest fashion accessory to fully built virtual furniture, homes, islands, and stores. Coverage is written by in-world journalists but submissions by ordinary citizens is encouraged. News will be updated constantly and cover current in-world events, personalities, business and entertainment.

Azeroth World News (www.azerothwn.com) will cater to the nine million World of Warcraft characters and exclusively report all the news within the universe. Azeroth will deliver the most current information, gossip, and lore as well as allow characters to connect with others to adventure together and socialize. In addition to light-hearted stories like the latest fashions of Azeroth’s fearsome warriors, there will be hard-hitting commentary and reporting on on-going battles, quests and other activities within the world.

Both Grid World News and Azeroth World News will initially be exclusive to online
audiences.

About LivePlanet

LivePlanet develops and produces entertainment properties for traditional as well as digital media distribution platforms, with a focus on leveraging technology and integrating brands to tell compelling stories. LivePlanet currently has projects in active stages of production and development in film, television, broadband and mobile distribution platforms, working with partners ranging from Yahoo! and MSN to The Walt Disney Company (film and television divisions), and NBCUniversal. LivePlanet has also developed entertainment properties that integrate brands which include Pepsi Co., Sprint, Toyota, and Magellan. Recent projects include the feature films Running the Sahara, Freedom Writers and First Descent (Universal), wireless game PhoneTag (Sprint), Fan Club: Reality Baseball (MSN) and the three-time Emmy-nominated Project Greenlight (HBO/Bravo, Miramax). The company is based in Los Angeles, CA.