Cartoon Network Chief Resigns Over Lite Brites
Jim Samples, head of Cartoon Network, has resigned following the controversy over the recent marketing stunt that caused a terrorism scare in Boston.
Just in case you’ve been living in a cave until now: In a guerilla marketing campaign to promote the Adult Swim show and upcoming movie for Aqua Teen Hunger Force, blinking electronic devices (which depicted a Mooninite giving the finger -- haha) were planted in various locations around the city. Ten other cities were also involved in the marketing campaign three weeks prior to the Boston incident, which begs the question: Why are Bostonians afraid of Lite Brites?
And even worse, The New York Times had this little jab to add:
All the publicity over the marketing stunt didn't translate into much of a marketing boost for the show the network was trying to promote. The cartoon averaged 386,000 viewers last week among its targeted demographic of 18-to-24-year-olds, according to Nielsen Media Research. The previous week, the show averaged a virtually identical 380,000 among young viewers.
Ouch. To salute the absolute silliness over the whole ordeal, I give you this ATHF Save Boston! game. As Master Shake would say, people just need to chillax.
[Via: Boing Boing]
Lazy Panda
Posted to Hot Stuff, Miscellany on 10 February 2007
· Comments (3)
Other stuff like this: aqua teen hunger force, athf, bomb scare, boston, cartoon network, lite brite, people are just too uptight, terrorism
Everything about this is ridiculous...but the two guys who put the signs up were absolutely hilarious.
Click here to see their press conference not on the bomb scare...but on hairdos of the 1970's.
This totally concerns me.
Adult Swim is seriously one of the reasons my life is worth living and I can see it this costing it all it's vitality as Turner puts the clamps down to insure no more slip ups.
I don't want to see adult swim die. :-(
I don't get what the hell the big deal about those were. Boston really needs to chill.